Zoho [https://crunchbase.com/organization/zoho]may be one of the most underrated
tech companies. The 23-year-old company, which at this point offers more than 45
products, has never taken outside funding and has no ambition to go public, yet
it?s highly profitable and runs its own data centers around the world. And
today, it?s launching Catalyst, a cloud-based developer platform with a focus on
microservices that it hopes can challenge those of many of its larger

The company already offered a low-code tool for building business apps. But
Catalyst is different. Zoho isn?t following in the footsteps of Google or Amazon
here and offering a relatively unopinionated platform for running virtual
machines and containers. Indeed, it does nothing of the sort. The company is
100% betting on serverless as the next major technology for building enterprise
apps and the whole platform has been tuned for this purpose.

[https://techcrunch.com/wp-content/uploads/2019/10/Catalyst_Zia-AI.png] ?Historically, when you look at cloud computing, when you look at any public
clouds, they pretty much range from virtualizing your servers and renting our
virtual servers all the way up the stack,? Raju Vegesna, Zoho?s chief
evangelist, said when I asked him about this decision to bet on serverless. ?But
when you look at it from a developer?s point of view, you still have to deal
with a lot of baggage. You still have to figure out the operating system, you
still have to figure out the database. And then you have to scale and manage the
updates. All of that has to be done at the application infrastructure level.? In
recent years, though, said Vegesna, the focus has shifted to the app logic side,
with databases and file servers being abstracted away. And that?s the trend Zoho
is hoping to capitalize on with Catalyst.

What Catalyst does do is give advanced developers a platform to build, run and
manage event-driven microservice-based applications that can, among other
things, also tap into many of the tools that Zoho built for running its own
applications, like a grammar checker for Zoho Writer, document previews for Zoho
Drive or access to its Zia AI tools for OCR, sentiment analysis and predictions.
The platform gives developers tools to orchestrate the various microservices,
which obviously means it?ll make it easy to scale applications as needed, too.
It integrates with existing CI/CD pipelines and IDEs.

[https://techcrunch.com/wp-content/uploads/2019/10/Catalyst_Functions.png] Catalyst also complies with the SOC Type II and ISO 27001 certifications, as
well as GDPR. It also offers developers the ability to access data from Zoho?s
own applications, as well as third-party tools, all backed by Zoho?s Unified
Data Model, a relational datastore for server-side and client deployment.

?The infrastructure that we built over the last several years is now being
exposed,? said Vegesna. He also stressed that Zoho is launching the complete
platform in one go (though it will obviously add to it over time). ?We are
bringing everything together so that you can develop a mobile or web app from a
single interface,? he said. ?We are not just throwing 50 different disparate
services out there.? At the same time, though, the company is also opting for a
very deliberate approach here with its focus on serverless. That, Vegesna
believes, will allow Zoho Catalyst to compete with its larger competitors.

It?s also worth noting that Zoho knows that it?s playing the long-game here,
something it is familiar with, given that it launched its first product, Zoho
Writer, back in 2005 before Google had launched its productivity suite.


Original Article:

Zoho launches Catalyst, a new developer platform with a focus on microservices