If we?ve learnt anything in the last couple of decades it?s that adaptability is
essential for companies to survive. With its latest experiment,YouTubeaims to do
just that. Seeing the phenomenon thatTikTokhas become ? a short video-sharing
platform, YouTube is now rolling out a feature that will allow users to record
15-second long videos from right within the application.

The experiment is rolling out to some Android and iOS users and will allow them
to create multi-segment videos with the final video being 15-seconds long. This
also means that users will no longer be able to shoot and upload videos longer
than 15-seconds from within the applicatio. Such videos will have to be imported
to the application.

?We?re testing out a new way for creators to easily record multiple clips
directly in the YouTube mobile app and upload as one video. If you?re in this
experiment, you?ll see an option to ?create a video? in the mobile upload flow.
Tap or hold the record button to record your first clip, then tap again or
release the button to stop recording that clip. Repeat these steps until you?re
done capturing footage up to a maximum length of 15 seconds,? reads theblog post
[http://support.google.com/youtube/thread/18138167?hl=en].

Currently, the YouTue allows you to either go live or just shoot a no-cut video
and upload it to one?s channel. There?s barely anything to play around with
because of which most of the content we see on YouTube is shot outside of the
application.

On the other hand, TikTok is a powerhouse and gives users a lot of space to make
their videos within the application itself. Not only does the application let
users stitch several video-takes but also lets them extensively make use of
filters and effects.

As it stands right now, YouTube is far from offering similar functionality in
terms of content creation. But since this is just a test, we might see YouTube
add more bling to this if and when it rolls out to everyone.

YouTube is not the only biggie trying to compete with TikTok. Facebook and
Instagram, with?Lasso?and?Reels?respectively, have also tried to cash in on the
boom of TikTok in the last couple of years. While none of them has managed to
catch the eye as TikTok has, it?ll be interesting to see how YouTube tries to
take on TikTok in the near future.