WhatsApp has become a crucial lifeline for people across India who rely on the
app to stay connected to their loved ones during the COVID-19 pandemic. To
further empower people with simple ways of getting accurate and credible
information about COVID-19, WhatsApp has launched a new campaign called ?Check
it before you share it?.
?Check it before you share it? campaign acts a reminder for everyone that it is
the responsibility of people to double-check the facts before forwarding
messages to flatten the misinformation curve. It aims to instill behavior that
urges users to gain more information about the messages they receive through
different ways including reaching out to the MyGov helpline to receive crucial
updates or searching the web.
To promote the MyGov helpline, WhatsApp campaign conveys the precautionary
measures that people should take to prevent the spread of COVID-19 like to cough
in elbows, stay home, wash your hands, avoid touching your face, and to keep
social distancing. People will be able to see these ads on Facebook and
Instagram, and message the helpline with just one tap.
?WhatsApp takes the safety of its users very seriously. People across the
country are relying on WhatsApp to talk to their loved ones, doctors, teachers
and businesses during this challenging time. Our priority is to empower people
to directly connect with health officials and government agencies to rely on
these credible sources to receive verified updates during the pandemic,? said
Shivnath Thukral, India Head of Public Policy, WhatsApp. ?This campaign helps
convey our collective responsibility and the need to always verify before
Additionally, WhatsApp has also made significant product changes to address
virality, partnered with governments and global institutions to empower users to
have access to credible information, and stepped up fact-checking.