If the reports from Canalys [https://www.canalys.com/] is to be believed, then
the Chinese smartphone maker Vivo now ranks 2nd in smartphone shipment in the
first quarter of 2020. With this, Vivo has toppled Samsung for the first time in
the Indian market.
Vivo?s sale to vendors nearly doubles year-on-year to 6.7 million units. That?s
20% of the market. This has made Vivo number two in India, coming in at second
place just behind Xiaomi with 10.3 million units (31% share). Samsung is now at
third place with a 14% market share having shipped 6.3 million units, just ahead
of Realme and Oppo. Compared to Q1 2019, the Indian market grew 12% year-on-year
in this quarter despite the impact of the nation-wide lockdown due to COVID-19
coming into force late March.
Canalys analyst Madhumita Chaudhary
[https://www.canalys.com/about/Madhumita+Chaudhary/8907] has called?Vivo?s rise
in ranks ?bittersweet?. Vivo is the main sponsor for the Indian Premier League
[https://www.iplt20.com/] (IPL) and that has been postponed this year. It will
therefore be harder for Vivo to ?achieve its expected sell-through to consumers
even if the lockdown is lifted?.
The smartphone shipment numbers for the Indian market also showcases the
dominance of BBK Electronics [http://bbk-electronics.com/], which owns Vivo,
OPPO, Realme, and OnePlus. The combined market share of its top three leading
brand ? Vivo, Realme, and OPPO comes at 42 percent. However, these figures still
position Vivo as a growing power band in the country even if they are unable to
account for the unprecedented pandemic.