Chicago is undeniably a sports town. But it?s also a sports-tech town, as it?s
home to major sports technology companies like STATS, Zebra Technologies and
Vivid Seats. Chicago is also home to Sportvision, a graphics companybest known
[] for inventing the yellow first down marker in football broadcasts.

To invest in the burgeoning sports-tech scene in Chicago and around the country,
VC fundKB Partners []announced Monday that it raised
a $40 million fund to invest in early-stage startups.

The Highland Park-based firm, calling its new fund the KB Partners Myriad
Opportunity Fund, will invest in connected fitness, health and wellness tech, as
well as e-sports, fantasy sports and sports betting, a sector that isexpected
grow considerably
[] now that sports betting is legal in Illinois. KB Partners said it plans to lead
or co-lead Seed and Series A rounds for sports tech startups through the new

The firm, founded in 1996, is led by Keith Bank, Steve Ahern and Lance Dietz.
The Myriad Opportunity is the firm?s latest fund. Previously, KB Partners has
invested in successfully exited startups, such as Club Champion, Buddy Media and

So far, KB Partners has invested in the following sports-tech companies from
around the country:

* ANGLR:A Pittsburgh-based company that has developed a hardware- and-software
powered fishing intelligence network to help avid anglers optimize their time
on the water
* Asensei:A San Francisco-based company focused on disrupting how people train
and practice via a virtual AI- enabled ?connected coaching? platform
* Hammerhead:A New York City-based company focused on revolutionizing how
cyclists navigate, train, and connect via a revolutionary hardware and
software platform
* StreamLayer:A Chicago-based software company that seeks to change how video
content is consumed and monetized
* Upcomer:An LA-based company that provides an e-sports community and content
platform to keep fans and participants updated and engaged
* Workforce Athletics:A San Francisco-based corporate wellness and culture
company that is building a highly curated and centralized platform for team
sports participation and engagement in the workplace
* XY Gaming:A San Francisco-based e-sports infrastructure company utilizing its
proprietary technology platform to redefine how gamers compete