Prepare to be inundated with overpriced T-shirts, CBD oil, and private label
makeup for sale, Instagram users.
On Tuesday, Instagramannounced
[https://business.instagram.com/blog/upcoming-changes-commerce-eligibility-requirements/] that starting on July 9, the floodgates will open for businesses, including
influencers and creators, who want to sell their merchandise on Instagram.
Basically, the change allows many more users to sign up for Instagram Shopping.
?Any eligible business or creator account with at least one eligible product can
use shopping tags to drive people to their website to make a purchase,? reads
Are you an influencer who wants to sell your wares on Instagram? Justsign up
[https://business.instagram.com/shopping/setup/?igb_blog_new_commerce_eligibility] for Instagram Shopping and await approval. As long as you follow a few simple
rules, you should be approved.
The new policy requires Instagram Shopping users to link to a web store under
their own domain name. This means users that sell strictly on a third-party
ecommerce site like Amazon will not be able to use Instagram Shopping. However,
linking to your own website thatuses
ecommerce platform like Shopify would qualify.
Upon approval, users can start using shopping tags in their posts, which allow
them to sell items within the Instagram app.
?If a business is not approved, we offer a clear reason so they can take the
necessary action or appeal,? says Instagram.
Previously, this feature was only open to major brands. Later on, Instagram
also?rolled?some shopping features out to big influencers and publishers like
Kylie Jenner andElle.
So what?s to stop influencers from hawking scammy or even harmful products, like
miracle cures or bogus health supplements? After all, Instagram has has had
issues with even large accounts spreading?coronavirus
?Trust and safety on Instagram is very important to us, and we have layers of
reviews in place to protect our community from low quality commerce,? said an
Instagram spokesperson in an email. ?Products and services sold on Instagram
must comply with ourCommunity Standards
[https://www.facebook.com/communitystandards/]as well as theCommerce Policies
[https://www.facebook.com/policies/commerce/prohibited_content]. We use a
variety of signals to detect fraudulent business including user interactions,
comments and manual review.?
Some items that are prohibited from being sold on Instagram include medical
products, sex toys, alcohol, and live animals. These are the same rules that its
parent company, Facebook, has in place ? and hasn?t always been able to enforce.
For example, illegal?exotic animal trade?has been discovered several times on
Facebook. The reality is prohibited items will likely find their way on
Instagram as more and more people are approved to sell products.
Either way, prepare for your favorite influencers to fill your feed with