Halle Tecco [https://crunchbase.com/person/halle-tecco]is no stranger to
conception struggles. The Rock Health founder and former CEO has been public
about her journey on social media, including two rounds of IVF, eventually
leading to a healthy baby girl. Now, she wants to help others make babies, too.
To get there, Tecco has joined aclass of new fertility tech companies
popped up in the last few years. Taking from her years of experience building
Rock Health, she?s now launched a new company calledNatalist
[https://natalist.com/], which offers conception products ?inspired by beauty
and backed by science? to help those hoping to get pregnant in the near future.
You can pick and choose various products in Natalist?s pretty packaging or opt
for the basic ?Get Pregnant? bundle, which includes 7 ovulation and 3 pregnancy
tests, a one-month supply of prenatal vitamins and Omega DHA, plus the company?s
Of course, that package merely provides the basics for any healthy woman with a
regular period and no other fertility issues ? and, besides the book, its all
something you could find in your local pharmacy. But, as Tecco was quick to
point out, not every woman is keen on going into their local CVS, grabbing a
pregnancy test and taking it up to the register. In fact, many women Tecco
polled before starting her company mentioned the need in the market for
discretion. Buying online from a trusted brand would provide them with both
privacy and security in the product.
While Natalist?s first offerings are the minimum for anyone trying to make a
baby, Tecco has already raised a cool $5 million to build out products
addressing more serious fertility concerns like PCOS and endometriosis, which
combined affect one out of every five women in their child bearing years and can
make it a lot harder to get pregnant or make a pregnancy stick.
?We plan to use the funding to bring new products to market but we wanted to
start with products that are sort of tried and true,? Tecco told Techcrunch,
further explaining she?d like to see Natalist be more than just physical
products and become more of a platform to help women through their pregnancy
?We really want to have a support platform for women who have questions or
concerns, really creating a great customer experience and helping them
troubleshoot if things aren?t going the way that they want them to and also arm
them with information and knowledge around getting pregnant,? Tecco said.
While she doesn?t see herself creating something like the app Glow, which both
offers information and data through various stages of pregnancy and a community
of women working on becoming pregnant, she does see the value of collaboration
with these types of communities on various fertility apps and would like to
reach out to those founders to see if there might be something there they can
work on in the future as well.
For those interested in checking out Natalist?s products, the ?Get Pregnant?
bundle starts at $90 for a one time purchase or $75 per month for the
subscription plan. You can also add products from the site a la carte, should
you want more tests or vitamins than what?s in the one-month package.
And for those of you TechCrunch readers interested in the funding details,
Natalist took in seed money fromCollaborative Fund,
[https://crunchbase.com/organization/fuel-capital]Rock Health and xFund, as well
as several well-known angel investors, including Katrina Lake, Julia Cheek,
Christine Lemke,John Doerr, [https://crunchbase.com/person/john-doerr]Malay
Gandhi, David Vivero, and R. Martin Chavez.