Google, last year, introduced the ability for?users to setup auto-delete?for
their location history as well was their web and app activity and has now
announced some improvements
[] in its approach to protecting user privacy.

These privacy features, essentially let users set how long they want to allow
Google to keep their data before it?s deleted. Towards the end of 2019, we also
saw a similar feature being announced by Google for?YouTube data.

Starting today, new Google accounts will no longer need to set up automatic data
deletion for web and app activity or location history.

When you create a new account, it will automatically set to automatically delete
your data after 18 months, though you can still choose to keep it forever or
delete it sooner. For existing accounts, whichever option is currently selected
will remain active.

> Privacy is at the heart of everything we do, and we?ll keep challenging
ourselves to do more with less. As a next step, today we?re changing our data
retention practices to make auto-delete the default for our core activity

? Sundar Pichai (@sundarpichai) June 24, 2020
[] For YouTube history, a similar principle is being followed, but data will be
kept for 36 months instead of 18 by default. This will also apply to new
accounts, or accounts turning on the YouTube history for the first time.

There are more changes on the way, though. Google is making it possible to
access your privacy settings by using Search, so you can type in things like
?Google Privacy Checkup? to get a card where you can change the privacy settings
for your account. Google is also making it easier to enable Incognito mode in
its apps by pressing and holding on your profile picture to switch instantly.
This feature is currently available in Search, Maps, and YouTube on iOS, and
will roll out more broadly over time.

Google is also bringing itsPassword Checkup tool
[] ? which can tell users if their password has been compromised in a known breach
? into the Security Checkup tool for Google Accounts. As a result, the Password
Checkup extension for Chrome will be discontinued in the coming months.

Going forward, Google promises to continue to invest in keeping its users? data
private, expanding its differential privacy library to Java and Go programming
languages, and working to comply with privacy regulations around the world.