Apple?s former design engineer, Christopher Stringer
[https://en.wikipedia.org/wiki/Christopher_Stringer], is developing a
?revolutionary? home audio system that?s going to rival Sonos and Apple?s
HomePod. The new audio system will be branded as ?cell? is expected to release
in the fourth quarter of 2020,reports
Stringer has over 1,400 US patents to his name that includes designs around
iPhone, Apple Watch, and HomePod. His startup named Syng is based in Venice
Beach, Los Angeles, and describes itself as ?the future of Sound company?.
Stringer co-founded Syng with Damon Way who?s popular for tech accessories brand
Incase and Afrooz Family, who has spent six years as an audio engineer at Apple.
The startup is also joined by several other former Apple designers and
engineers, along with former employees of Nest, Nike, Facebook, and Harman
International among others. So far, Syng has raised about $15m in a Series A
As per the report, these new speakers will use an ?immersive rendering? that
creates a ?revolutionary? sound which is ?indistinguishable from reality?. To
stand out from other audio systems in the market, Syng says it?ll use superior
design and sound quality with a novel audio format.
Apart from selling its audio systems to the public, Syng also plans to make
revenues through licensing its audio technology to other audio hardware makers
and companies. It?ll be carrying this out with the help of subscription service.
There aren?t any more details revealed around Cell yet and we?ll have to wait to
see whether the audio system manages to hit it out of the park.
Image for representation purpose only.
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